When you meet a person who is involved in a social enterprise, it is natural to wonder where their inspiration came from. In most instances, it’s due to upbringing. What people do later in life is a result of values their parents imparted. Redza Shahid, a social entrepreneur who deals with food Wastage, is not an exception. One value that he learned from his father is — he always stays busy.
While studying accounting at UiTM in Shah Alam, Redza often found himself alone. He had a lot of free time on his hands, especially during weekends. Since his father had taught him to be always active, Redza decided to participate in charitable activities. The activities included visiting old folks’ homes and orphanages or simply helping wherever he could.
After graduation, Redza joined an angel investment firm. His job entailed marketing and accounting work, which he was comfortable with. However, his boss tasked him with a third responsibility, which was to look into the growing social enterprise scene. One of the key performance indicators his boss gave him was to do a presentation on the social enterprise scene in the country each month.
While attending a charity programme for refugees, Redza meet three other people whom he clicked well with. Later they signed up for the MaGIC accelerator programme and after a few months launched GrubCycle in June 2016. Today, GrubCycle aims to place the lost value back onto food as something that should be eaten and not thrown away.